Carlton Richards

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Pricing Transformation, Driving value to your business

      Carlton Richards is the culmination of decades of work by partners from Boston Consulting Group, Bain Consulting, TCV Private Equity, and leading companies such as Google, Yahoo!, Oracle and Razorfish. Our goal, to leverage best-practices from the world’s best companies to deliver actionable and effective methodologies for middle market growth firms.

We help growth-stage companies turn pricing into a profit engine

The world is very
different now…

Growth at all cost is no longer an option

SaaS industry shifting towards
Profitability and Predictability

98% of SaaS Companies that change pricing see positive results*

Most SaaS B2B companies
operational focus is still on
acquiring new customers and
retaining existing ones

Monetization has the
highest impact on profitability
growth

2021-22, companies were more
focused on packaging updates

As of 2023, 75% of SaaS B2B
companies have updated
their prices and packaging

Price changes are mostly done
quarterly and annually

pricing-chart

Our Pricing Tranformation approach

Depending on where you are in your pricing journey, we focus on delivering results based on goals and desired outcomes.

Delivers immediate, measurable value

15-20%

Operating profit
increase

2-3x

Improved
revenue forecast

10-15%

Faster
sales process

25-30%

Better KPIs

We are not just consultants

We are seasoned operators that understand the need to drive profitability before expenses.
We take a practical approach, identifying quick wins to fund the journey with typical 5x return over our cost in demonstrable financial impact.

With over 90 engagements with growth firms,
we have never failed

Let’s talk!

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