Who is your best customer?
My father, who has had an incredible entrepreneurial journey having taken multiple companies from conception to going public, often asks simple questions that have incredibly deep meaning. One innocuous sounding question that he asked me years ago, turned out to be one of the most important questions that has guided my last 20 years as an entrepreneur and consultant. I have also found that when I stop asking this question, things often start to go in the wrong direction.
So here it is:
Who is your best customer?
Driving Value First
This is the first blog topic because it is the most important principle and one that should be everyones primary focus for any project. We have come a long ways from the days of speed dialers, talk-time quotas and boiler rooms. We have matured from driving volume and managing call numbers to understanding that the most important factor for any customer is HOW MUCH VALUE WILL THEY RECEIVE FROM DOING BUSINESS WITH YOU?